A Critical Perspective towards Research Methodologies
How can we make science? How can we use research techniques properly to achieve more robust findings? How can we develop a deeper understanding while studying consumers and society in general and analyzing the influences of institutions such as marketing, corporations, or government? Such questions have been in the center of academic debates for long. Having award-winning academic publications on these matters in marketing and consumer behavior fields, Prof. Dr. Fuat A. Fırat from the University of Texas-Pan American will give seminars on “Qualitative Research Analysis” with a critical perspective. In addition these seminars and the lectures, Prof. Dr. Fırat has on-going research projects in collaboration with our faculty and PhD students. Some of these works, aiming SSCI academic journals, are close to be accomplished.