EBA 537 | Course Introduction and Application Information

Course Name
Consumer Behavior
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
EBA 537
Fall/Spring
3
0
3
5

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
Second Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives This course aims to provide students with a more comprehensive view regarding final consumers. It teaches how to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption.
Learning Outcomes The students who succeeded in this course;
  • discuss the perception and motivation processes of consumption;
  • describe the relationship between identity and consumption;
  • explain the factors affecting consumers’ attitudes;
  • discuss the decision making process of consumers and the different stages of the process of consumption;
  • describe the effects of social class, subculture and culture on consumers;
  • discuss how consumer behavior can be affected by different marketing strategies.
Course Content Individual micro topics such as perception, learning, motivation, personality, lifestyle, attitudes and decision making process along with some macro topics such as social and cultural interactions of consumers are the main subjects of this course. Different dimensions of consumption before, during and after purchasing are investigated.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to the course and syllabus review
2 Introduction to Consumer Behavior: Consumer Behavior as a Process Solomon et al. (2013). Consumer Behaviour: A European Perspective
3 Perception Solomon et al. (2013). Consumer Behaviour: A European Perspective
4 Self Solomon et al. (2013). Consumer Behaviour: A European Perspective
5 Motivation, values and lifestyle Solomon et al. (2013). Consumer Behaviour: A European Perspective
6 Learning and Memory Solomon et al. (2013). Consumer Behaviour: A European Perspective
7 Attitude and Attitude Change Solomon et al. (2013). Consumer Behaviour: A European Perspective
8 Homework Discussion Date to be confirmed
9 Decision Making Process Solomon, M.R. (2016), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education; Other related books, articles and cases
10 Group Influences and Social media Solomon et al. (2013). Consumer Behaviour: A European Perspective
11 Buying and Disposing Solomon et al. (2013). Consumer Behaviour: A European Perspective
12 Social Class and Subcultures Solomon et al. (2013). Consumer Behaviour: A European Perspective
13 Effects of Culture Solomon et al. (2013). Consumer Behaviour: A European Perspective
14 Consumers and Social Well Being Solomon et al. (2013). Consumer Behaviour: A European Perspective
15 Review of the Semester
16 Review of the Semester

 

Course Textbooks
References

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
20
Presentation / Jury
Project
Seminar / Workshop
Portfolios
Midterms / Oral Exams
Final / Oral Exam
1
80
Total

Contribution of Semester Work to Final Grade
1
20
Contribution of Final Work to Final Grade
1
80
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
14
2
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
14
Presentation / Jury
Project
Seminar / Workshop
Portfolios
Midterms / Oral Exams
Final / Oral Exam
1
35
    Total
125

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest