XMBA 588 | Course Introduction and Application Information

Course Name
Applied Strategic Management
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
XMBA 588
Fall/Spring
1
0
1
2

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
-
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives Strategic Management ishe set of managerial decisions and actions , reactions as well as interactions which all determine the long-term performance of a corporation. It includes environmental scanning (both internal and external), strategy formulation ( strategic or long-range planning), strategy implementation, and evaluation and control. As companies more and more enter the challenging competition in the global markets, a broader definition of corporate strategy as it relates to developing competitive advantage is needed to provide managers with superior tools to improve their strategic thinking.
Learning Outcomes The students who succeeded in this course;
  • evaluate the changes in the business environment, industry, and organization itself
  • explain how to take strategic decisions on managerial level
  • distinguish between global, multinational and international strategies
  • apply a positioning for a company in international or global markets according to its resources, capabilities, objectives and targets
Course Content Through HBR case studies and theoretical teaching with examples.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction, theory with examples and introduction to HBR Case Study HBR Case Study and strategic management concepts
2 Self Study: Review of the week HBR Case Study and strategic management concepts
3 Self Study: Preparation for the next week HBR Case Study and strategic management concepts
4 HBR Case study with theoretical explanations HBR Case Study and strategic management concepts
5 Self Study: Review of the week HBR Case Study and strategic management concepts
6 Self Study: Preparation for the next week HBR Case Study and strategic management concepts
7 Student presentations and discussions HBR Case Study and strategic management concepts
8 Self Study: Review of the week HBR Case Study and strategic management concepts
9 Self Study: Preparation for the next week HBR Case Study and strategic management concepts
10 Student presentations and discussions HBR Case Study and strategic management concepts
11 Self Study: Review of the week HBR Case Study and strategic management concepts
12 Self Study: Preparation for the next week HBR Case Study and strategic management concepts
13 Student presentations and discussions HBR Case Study and strategic management concepts
14 Self Study: Review of the week HBR Case Study and strategic management concepts
15 Self Study: Preparation for the next week HBR Case Study and strategic management concepts
16 Review of the semester

 

Course Textbooks 1. Strategic Renewal-Becoming a High-performance Organization by Michael Mische, Prentice Hall; 2. Built To Last, James collins and Jerry Porras, Harper Business; 3. Strategy Safari, Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel, Prentice Hall 4. Peak Performance, Jon Katzenbach, 2000, Harvard Business Press; 5. The New Strategic Management; Ron Sanchez, Aime Heene; 2004, Wiley 6. Competitive Strategy, Michael E. Porter; 2004 Free Press 7. The Innovator’s Dilemma, Clayton M. Christensen; 2003 Harper Business Essentials
References (sciam.com) Scientific American (nytimes.com) Newyork Times (bbc.co.uk) BBC (royalsociety.org) Royal Society of Science (tubitak.gov.tr) TUBİTAK Journals interested in strategic management and websites above.

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
20
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
40
Presentation / Jury
1
40
Project
Seminar / Workshop
Portfolios
Midterms / Oral Exams
Final / Oral Exam
Total

Contribution of Semester Work to Final Grade
3
100
Contribution of Final Work to Final Grade
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
2
32
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
8
1
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
4
Presentation / Jury
1
6
Project
Seminar / Workshop
Portfolios
Midterms / Oral Exams
Final / Oral Exam
    Total
50

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5
1

Broaden and deepen the knowledge about business administration at the master’s level,

X
2

Acquiring interdisciplinary knowledge and being capable to apply it,

X
3

Understanding the multidisciplinary nature of business administration, and analyze theoretical and practical information and skills gain through master’s degree on interdisciplinary dimension,

X
4

Being able to handle specialistic problems on business administration independently, and resolve them by using scientific methods, assess the results and apply them in case of necessity,

X
5

Improving new strategic approaches by thinking within innovative and holistic ways, finding solutions by taking responsibility and being able to change management during the unforeseen and complicated events in the field of business administration,

X
6

Developing strategies, policies and implementation plans to address the issues in the fields of business administration and management, and evaluating the consequences according to the processes of quality,

X
7

Digesting the necessity to apply the values of business ethics, teaching and controlling to act according to social, scientific and ethical values under any circumstances such as data collection, evaluation, announcing and practicing in the field of Business Administration,

X
8

Being able to use a foreign language for both chasing the scientific publication and developing proper communication with colleagues from other countries, in written and verbal ways .

X
9

Being able to use computer programs needed in the field business administration as well as information and communication technologies in advanced levels .

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest